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Wunderman London | Karen Clifford Skin Cancer Charity | Full stops
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| The Karen Clifford Skin Cancer Charity (SKCIN) is a leading source of information on the causes, symptoms and treatment of skin cancer.
This press execution appeared in FHP, a popular lifestyle magazine, aimed at 18 to 25 year olds who think skin cancer won't happen to them.
In the month following publication, traffic to the website increased by an unprecedented 112%. |
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