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Ogilvy Shanghai | Adidas | The Rook
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Traditionally, Adidas invites NBA basketball athletes to Asia in the 'Player Tours'. In 2007, Adidas wanted to involve local fans in what
they called the 'Digital Player Tours'. This meant the creation of an online platform that got people closer than ever to their heroes.
It was called The Rook.
A first-person, full-motion online video game, The Rook puts users in the shoes of a rookie in the NBA. Launched in five countries, and
offering the chance of winning VIP NBA tickets, the game attracted over five million users. Average playtime was 20 minutes - but the
memories will no doubt last a lifetime. |
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