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Ogilvy Hong Kong | SCMP.com | Hu?
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This spot for the South China Morning Post's website takes place 'live' on the set of a conservative news station. It features an American and a British 'expert'
debating China's impact on the world economy. Paying homage to the Abbot and Costello skit Who's on First, the two argue about what they do and do not
know about the emerging power.
The names of Chinese President Hu Jintao and Premier Wen Jiabao cause a great deal of confusion. The American, in particular, is completely lost and gets
increasingly frustrated. The spot ends with the scmp.com tagline: 'makes China make sense'. |
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