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Highly Commended
Media
Maxus UK
Ubisoft, Imagine
My Secret World
'Imagine' is a range of video games, designed for girls between six and twelve years old. (It helps them project what they'll be like when they're older.) To launch the games, an online 'grown-up' community was created - including a virtual Imagine party! Over 100,000 visitors attended in 48 hours, with an eventual sales increase of some £1m.
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