Hyundai's new H-1 Panel Van offers 4,000 litres of space. This needed to be communicated to busy trades people who often work out of their van.
The solution provided by The Jupiter Drawing Room was as impressive as it was large: a 1-litre paper cube mailer (measuring 10cm x 10cm x 10cm).
200 cubes were sent out in total, with the aim of getting 60 sales leads. In actual fact, the mailer pulled in 101 sales leads - which just goes to show the importance of thinking big.
