Bands and Brands is a major new investigation into the world of music and marketing. If you're interested in the business of bringing brands and artists together to create something mutually beneficial, it may be exactly what you've been waiting for.
The book itself is the culmination of many months of enquiry, involving academics, industry experts and hundreds of consumers.
We've uncovered some fascinating insights into what makes music such a potent weapon for brands, and we've also looked at how brands can make excellent partners for artists. It's a snapshot of the marketplace, as well as a window into its potential future.
Bands and Brands is also, in many ways, a rallying call to both the music and marketing industries. Whichever side of the fence you're on, you should find it illuminating.